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Elements of visual storytelling

In the digital era, anyone involved in creating combinations of written and visual content is participating in visual storytelling, whether they realize it or not. Today's article, a guest post by Addie Kugler-Lunt of Two for Tea Studio, covers the elements of visual storytelling.

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What to include in your mobile app marketing plan [updated]

The sooner you activate your marketing machine, the better your chances are of getting traction when you launch your product. Let’s talk about how to plan and develop your mobile app marketing plan so you can target your efforts without getting overwhelmed.

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How to win customers with a conversational writing style

This week we continue our series about voice and tone. We take a moment to talk about conversational writing style, and how it can help win the hearts and minds of customers.

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Creating your app monetization strategy [updated]

Creating your app monetization strategy So you’ve got a great idea for an app and you’ve done some planning. Now it’s time to think about revenue. How will you generate....

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Voice and tone in action: some real-world examples

This week we’re going to look at some voice and tone examples from well-known brands. We’ll examine how their tone shifts based on context and audience, and we’ll check out a few examples of voice guides.

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Choosing an app development team for your project? [updated]

So you've got a great idea for an app. Choosing an app development team is your next challenge. Use these tips to find the right team for you.

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