Last week, we did a deep dive on the topic of brand voice development, and the many benefits associated with building a voice and tone guide. This week we’re going to look at some voice and tone examples from well-known brands. We’ll examine how their tone shifts based on context and audience, and we’ll check out a few examples of voice guides. Let’s get into it!
As you may remember, voice relates to the personality of your brand, or how your brand speaks. Tone, on the other hand, refers to the emotional quality of your brand voice, and tone can change according to audience and context. Both of these elements get documented in your voice and tone guide, which outlines the rules and principles for writing brand-related content.
You may also recall that the common thread across successful brand voice examples is consistency. When you apply voice and tone guidelines consistently across all interactions, you get more effective content and better trust from customers.
Now, let’s take a look at some brands known for their distinctive brand voices.
Everyone loves to use MailChimp as an example of a highly recognizable brand voice. And the example holds up. Take a peek at their voice and tone guidelines to see how they keep things on point.
MailChimp guides their writers with a set of four major principles to use when writing for the brand:
MailChimp voice principles