Web Development

Everything is agile [updated]

Back in the 90s, software development was a laborious, time-consuming process, and products could easily take three or more years to build. This time-lag meant that the entire landscape could shift before a product reached the market.

Nice to meet you, color! Color terminology explained. [updated]

Building on our article “Hello, Color!”, we cover some common color terminology. This helps you have conversations with designers when you’re creating the look and feel of your app. Here we go with “color terminology explained”!

Hello, color! How to choose colors for your app. [updated]

So, you’re building an app and starting to think about your product’s look and feel. You need to create a style and set a mood, and for this, color is your most powerful tool. Say, “Hello, color!” Here’s how to choose the right colors for your app...

The 5 stages of design thinking [updated]

Design thinking offers you a framework for solving creative challenges. As a method informed by human-centered design, it centers real people at the heart of the creative design process.

A glossary of agile terminology — A to Z [updated]

Agile software development is a method used by the vast majority of software development teams. In this article, we’ve collected a glossary of agile software development terminology, from A to Z. We cover as many common agile terms as possible, to help you get your head around agile.

What is agile mobile app development? [updated]

What is agile mobile app development? Taking an agile approach to building your mobile app enables you to build the app your users are looking for, on a fast timeline. This helps ensure your product leaves the gate in time, well before the race is called.

How to win customers with a conversational writing style

This week we continue our series about voice and tone. We take a moment to talk about conversational writing style, and how it can help win the hearts and minds of customers.

Voice and tone in action — some real-world examples

This week we’re going to look at some voice and tone examples from well-known brands. We’ll examine how their tone shifts based on context and audience, and we’ll check out a few examples of voice guides.

Choosing an app development team for your project? [updated]

So you've got a great idea for an app. Choosing an app development team is your next challenge. Use these tips to find the right team for you.

Take your brand to the next level with a voice and tone guide

One of the most powerful ways your brand can stand out from the crowd is by developing a strong brand voice. In today’s article, we cover the ways a distinctive, reliable brand voice can help your brand build trust and connection. We also show you how to get your writing team on the same page using a voice and tone guide.

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