startups

Everything is agile [updated]

Everything is agile [updated]

Back in the 90s, software development was a laborious, time-consuming process, and products could easily take three or more years to build. This time-lag meant that the entire landscape could shift before a product reached the market. 

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The 4 stages of app prototyping [updated]

The 4 stages of app prototyping [updated]

Building a mobile app can be a challenge, but starting with a prototype makes the process easier. Let's talk about the 4 stages of app prototyping.

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What to include in your mobile app marketing plan [updated]

What to include in your mobile app marketing plan [updated]

The sooner you activate your marketing machine, the better your chances are of getting traction when you launch your product. Let’s talk about how to plan and develop your mobile app marketing plan so you can target your efforts without getting overwhelmed.

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How to win customers with a conversational writing style

How to win customers with a conversational writing style

This week we continue our series about voice and tone. We take a moment to talk about conversational writing style, and how it can help win the hearts and minds of customers.

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Creating your app monetization strategy [updated]

Creating your app monetization strategy [updated]

Creating your app monetization strategy So you’ve got a great idea for an app and you’ve done some planning. Now it’s time to think about revenue. How will you generate....

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Voice and tone in action — some real-world examples

Voice and tone in action — some real-world examples

This week we’re going to look at some voice and tone examples from well-known brands. We’ll examine how their tone shifts based on context and audience, and we’ll check out a few examples of voice guides.

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Planning your dream app? Let’s talk mobile app terms. [updated]

Planning your dream app? Let’s talk mobile app terms. [updated]

Planning your dream app? Let’s talk mobile app terminology. In this multi-part series, we talk about how to explore, vet, and develop your great idea for an app. We move....

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How to write a great mobile app project brief [updated]

How to write a great mobile app project brief [updated]

Follow these easy guidelines on how to write a great mobile app project brief. Include these 13 things for the win...

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5 easy steps to get ready for your web design project [updated]

5 easy steps to get ready for your web design project [updated]

Get ready for your web design project by taking these 5 easy steps. You'll be more organized and better prepared for success.

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5 ways to gain trust with your e-commerce store

5 ways to gain trust with your e-commerce store

Customers who visit your new e-commerce store aren't confident yet. Gain trust with your e-commerce store using these five methods.

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