The 4 stages of app prototyping There are lots of good reasons to start your app project with a prototype. Savvy entrepreneurs choose this method to save money, conduct early testing, and share their concept with stakeholders. But, there's no such thing as "just a prototype." There are four stages of app prototyping, and each stage results in a different…
Creating your app monetization strategy So you’ve got a great idea for an app and you’ve done some planning. Now it’s time to think about revenue. How will you generate income from your venture? The good news is there are lots of methods for building an app monetization strategy. Let’s talk about some of your options. Classic models for monetizing…
What to include in your mobile app marketing plan (and how to not get overwhelmed by the process) So, you’ve ventured into the process of building a new mobile app. And you’re here because you’ve realized you need mobile app marketing plan. Good thinking, but you’d better hustle. Remember this Chinese proverb? The best time to plant a fruit tree…
iOS or Android for your new mobile app? These 5 questions will help you decide In this multi-part series we talk about how to explore, vet, and develop your great idea for an app. We move from the exciting early phases of brainstorming and ideation, to validating your idea, writing a mobile app project brief, finding the right partner, crafting…
Planning your dream app? Let's talk mobile app terminology. In this multi-part series we talk about how to explore, vet, and develop your great idea for an app. We move from the exciting early phases of brainstorming and ideation, to validating your idea, writing a mobile app project brief, finding the right partner, crafting a strategy, building and testing your…
How to write a great mobile app project brief In this multi-part series we talk about how to explore, vet, and develop your great idea for an app. We move from the exciting early phases of brainstorming and ideation, to validating your idea, writing a mobile app project brief, finding the right partner, crafting a strategy, building and testing your…
Validating and mapping your app idea Got a great idea for a mobile app? Before you start building and coding, you'll want to validate your idea and make sure it's got legs. In today’s article, Validating and Mapping Your App Idea, we’ll get you started. We'll cover three major areas: Determining the viability of your idea and where it will stand…
When you're getting ready to design, or re-design, your website, it can be hard to focus on what's essential. What information do you need to assemble for your web design team to get started? This is an overview of what you need to prepare for your web design project. We've broken down the first five steps of website project preparation,…
How to save money on mobile app development If you've been thinking of hiring a company to build a mobile application, you may be concerned about the potential for high costs and drawn-out timelines. These are valid concerns, as the cost and process for developing your mobile app can vary from one place to the next. Many agencies also set…
What is a minimum viable product, and why do you need it? The 411 on MVPs A minimum viable product (MVP) is a concept popularized by author Eric Ries in his classic book "Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Products." The simple description of an MVP is that it's a basic, working version of…
