It’s been a little while since we shared an update on the status of the YaMabrook mobile app. And we have very exciting news that YaMabrook has officially launched in the Apple App and Google Play stores! Woo hoo!
For the next couple weeks, we’re taking time to celebrate the occasion and collect feedback from our early adopters. We have big dreams and ambitions for this app, and we’ve already got some great updates planned, so we hope you’ll follow along.
YaMabrook was born out of the desire to create a culturally relevant mobile app for young people in and from the Middle East. We settled on the topic of gift giving. The act of giving and getting gifts play an important role in Arab culture, and is a universally positive experience. We felt strongly that we wanted our product to have a positive vibe.
First, though, we needed to understand our prospective users.
Through our surveys and interviews with target customers and our own familiarity with Arab culture, we collected many data points. Here are some of them:
Understanding our users was a great start, one that brought us close to a value proposition. But to make our product worthwhile to users, we needed to solve a problem.
In developing YaMabrook, we decided to focus on solving the problem of redundant gifts. After analyzing the market, our product leads chose to do this by building a wish list app for people to share gift ideas with their family and friends, and to enable those people to claim gifts – either alone or with others.
Our product choice opened up many prospects and angles for exploration, but we focused on three major areas for the initial launch:
The challenge with launching a new direct-to-consumer product can be identifying which features to prioritize. Once we identified the three areas above, the feature prioritization process became a bit easier.
When you download YaMabrook, what you see is just the tip of the iceberg. And, true to the agile process, we’re allowing flexibility for the product to evolve over time. The coming updates will bring some great new features and design improvements based on user feedback and ongoing QA testing.
We invite you to visit your favorite app store, download YaMabrook, and give it a whirl. Whether or not you’re part of our target audience, we’d love to know what you think! Questions, comments, suggestions, compliments, and critiques are always welcome. Send your email to firstname.lastname@example.org
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