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Take your brand to the next level with a voice and tone guide

One of the most powerful ways your brand can stand out from the crowd is by developing a strong brand voice. In today’s article, we cover the ways a distinctive, reliable brand voice can help your brand build trust and connection. We also show you how to get your writing team on the same page using a voice and tone guide.

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Native vs. cross-platform mobile app. Pros and cons. [updated]

What's the right development approach for your new app? We compare native vs. cross-platform mobile app development strategies.

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Report back from Figma’s Config 2022 conference – part 2

The Figma Config 2022 virtual conference was May 10-11, 2022. Kerry provides summaries of the sessions she attended and her takeaways.

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Planning your dream app? Let’s talk mobile app terms. [updated]

Planning your dream app? Let’s talk mobile app terminology. In this multi-part series, we talk about how to explore, vet, and develop your great idea for an app. We move....

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Report back from Figma’s Config 2022 conference

Addie summarizes two sessions from Figma's Config 2022 conference. 1. UX Writers Need Design Systems, Too! Our journey in building a copy system in Figma from Pinda Phisitbutra, UX writer at SCBTechX. 2. What makes collaboration click? from Cristen Torrey, Research at Figma.

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How to write a great mobile app project brief [updated]

Follow these easy guidelines on how to write a great mobile app project brief. Include these 13 things for the win...

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