Native vs. cross-platform mobile app. Pros and cons.

What’s the right development approach for your new mobile app? 

Should you build a native app for iOS or Android? Or take a cross-platform approach and build for both? Your development team can advise you, but ultimately the decision is in your hands. 

First, you’ll want to be clear on your terminology. You’ll also need to consider the needs and habits of your target users. Finally, you’ll want to understand the pros and cons of developing a native vs. cross-platform mobile app from a business perspective.

Choosing an approach: native vs. cross-platform mobile app

As you move toward choosing an operating system (or systems), you’ll need to choose a development strategy. Will you be building a native or cross-platform app? In layman’s terms, will you be creating an app that’s customized specifically for one operating system, or an app that can be delivered across multiple platforms? There are a number of factors that come into play. Let’s weigh the pros and cons of native vs. cross-platform app development.

What are the pros and cons of building a native app?

The pros of building a native app

  • Highly customizable 
  • Fast performance
  • Works offline as well as online

The cons of building a native app

  • Longer development timeline (usually)
  • Slower downloads
  • Higher associated costs
  • Updates needed more often

Pros and cons of building a cross-platform app

The pros of building a cross-platform app

The cons of building a cross-platform app

  • Some limitations on features and capabilities
  • Some limitations on layout and appearance
  • Slower performance speeds in some circumstances 

An additional note: you may have heard the termhybrid app” before. Some people use the terms “cross-platform app” and “hybrid app” interchangeably, but they are not necessarily the same. Hybrid apps combine elements of native apps and web technology. This can be used to achieve a cross-platform app. In most cases, you will just need to compare native vs. cross-platform mobile app development.

Our approach

LimeTech Logo 2022LimeTech currently specializes in cross-platform app development using Flutter and React Native. We enjoy the faster development process and quicker time to market associated with this approach. 

Producing an app from a single codebase that reaches both iOS and Android customers is deeply satisfying, and works well for entrepreneurs building their first minimum viable product (MVP). If this is you, we are happy to help you out with your project. Get in touch for a fast and easy quote.

 


LimeTech is a creative tech company with a focus on app development. We help brands grow their impact by building digital products that please customers and solve business challenges. Our work includes strategy, design, content, and tech planning. Check out our portfolio or reach out to start a conversation about your project.

android    ios    mobile app development    software    

5 easy steps to get ready for your web design project [updated]

5 easy steps to get ready for your web design project [updated]

Get ready for your web design project by taking these 5 easy steps. You'll be more organized and better prepared for success.

Read more
5 ways to gain trust with your e-commerce store

5 ways to gain trust with your e-commerce store

Customers who visit your new e-commerce store aren't confident yet. Gain trust with your e-commerce store using these five methods.

Read more
What to do if you have an app idea: getting started [updated]

What to do if you have an app idea: getting started [updated]

Wondering what to do if you have an app idea? With some strategy and smart planning, your idea could take you far. Here's how to get started.

Read more
Planning a business website? Answer these 5 questions to get some clarity. [updated]

Planning a business website? Answer these 5 questions to get some clarity. [updated]

Are you in the process of planning a business website or new website design project? Congratulations! You’re taking a step toward one of the most important improvements you can do for your business.

Read more
The role of empathy in product design

The role of empathy in product design

To begin and end with our own experiences is to limit our outcomes. Let's talk about the role of empathy in product design, and how it helps us create products with purpose.

Read more
Introducing UI/UX design services

Introducing UI/UX design services

Let's talk about how LimeTech UI/UX design services can help you build a more user-friendly product or website. Our design process is key.

Read more
What is a minimum viable product? [updated]

What is a minimum viable product? [updated]

We explore the questions, "What is a minimum viable product?" and "How does it help you save money and lower your risk profile when building a mobile app?"

Read more
7 types of design constraints in digital product development

7 types of design constraints in digital product development

Today we talk about the 7 types of design constraints involved with a new project. And how those limits create a foundation for creativity + innovation...

Read more
User problems are business problems

User problems are business problems

Every startup hits some bumps along the road. You know this, of course. Funding problems, new competitive factors, flaws in the current business model…your local bookstore has two shelves on these topics. 

Read more
Pleasing products start with great UI/UX

Pleasing products start with great UI/UX

New in 2022, LimeTech is now offering UI/UX design services. Let's talk about what makes great UI/UX, and why you need it. Read on to learn more....

Read more
LimeTech content creation: how we work

LimeTech content creation: how we work

Here at LimeTech, we’ve developed a clear process for ensuring you get consistent, high-quality work. Learn about our content creation process...

Read more
Introducing content creation services

Introducing content creation services

Content helps you gain trust, educate customers, cultivate leads, and spread brand awareness. LimeTech now offers content creation services for businesses everywhere.

Read more
Discord server setups now available

Discord server setups now available

New in 2022, we're now offering Discord server setups for entrepreneurs and companies of all sizes. Great for team communications and community building.

Read more
LimeTech site reveal

LimeTech site reveal

We’re proud to unveil our website redesign. This is a massive new look for our brand, and the start of an exciting new chapter for LimeTech. 

Read more
The way forward

The way forward

The past several months have seen us through a period of deep reflection and a re-envisioning of the meaning and direction for our business.

Read more
The new LimeTech logo, unveiled

The new LimeTech logo, unveiled

With the launch of the new year, we’re excited to unveil our new logo, a total makeover which has been in the works for some time. Sharing this design is an important milestone, as it marks a new, fresh approach to our work.

Read more
FRESH TECH: December 2021

FRESH TECH: December 2021

Our monthly series — Fresh Tech — a collection of fun things on the web that sparked our interest with their fresh takes on tech.  Monthly theme: Fresh design and tips....

Read more
Sneak peek: a mobile app for customized denim

Sneak peek: a mobile app for customized denim

This week we're offering an inside glimpse of one of our design projects. Here you can see the user interface for an e-commerce mobile app we're developing for the SHAABI Denim brand.

Read more
Looking ahead in turbulent times

Looking ahead in turbulent times

COVID-19 has brought doubt, change, and instability the world over. The virus has wreaked havoc on our health and wellness—the very foundation from which personal development and prosperity are built.

Read more
Happy Thanksgiving — 2021

Happy Thanksgiving — 2021

Happy Thanksgiving from us to all our friends and cohorts. Celebrate the season and have a relaxing day in the company of your favorite people.

Read more
FRESH TECH: November 2021

FRESH TECH: November 2021

Our monthly series — Fresh Tech — a collection of fun things on the web that sparked our interest with their fresh takes on tech.  Monthly theme: diversity & creativity.....

Read more
Everything is agile

Everything is agile

Back in the 90s, software development was a laborious, time-consuming process, and products could easily take three or more years to build. This time-lag meant that the entire landscape could shift before a product reached the market. 

Read more
Report back from Adobe MAX — 2021

Report back from Adobe MAX — 2021

Our team shares highlights from last week’s virtual conference, October 26-28, 2021 Inspiration Who was an inspiring speaker? Best quotes? From Addie: “Creativity is a fundamental force.” Laura Jordan Bambach....

Read more
Nice to meet you, color! Color terminology explained.

Nice to meet you, color! Color terminology explained.

Nice to meet you, color! Color terminology explained. Building on our article “Hello, Color!”, published last week, we cover some common color terminology. This will help you have conversations with....

Read more
Hello, color! How to choose colors for your app.

Hello, color! How to choose colors for your app.

Hello, color! How to choose the right colors for your app. So, you’re building an app and you’re starting to think about your product’s look and feel. This process usually....

Read more
Fresh Tech: September 2021

Fresh Tech: September 2021

Our monthly series — Fresh Tech — a collection of fun things on the web that sparked our interest with their fresh takes on tech. This month, we shine some....

Read more
The 5 stages of design thinking

The 5 stages of design thinking

The 5 stages of design thinking (and how they can help your app development process) Whether you’re designing a new toothbrush, a stoplight, or a mobile app, the process of....

Read more
A glossary of agile terminology — A to Z

A glossary of agile terminology — A to Z

A glossary of agile terminology — A to Z Agile software development is a method used by the vast majority of software development teams. For the layperson, a discussion of....

Read more
What is agile mobile app development?

What is agile mobile app development?

What is agile mobile app development? Agile as the new norm If you’re in the process of researching app development partners, you’ve likely heard the phrase “agile development” more than....

Read more
Fresh Tech: August 2021

Fresh Tech: August 2021

Our monthly series — Fresh Tech — a collection of fun things on the web that sparked our interest with their fresh takes on tech. This month, we are gearing....

Read more
LimeTech’s website design process

LimeTech’s website design process

LimeTech’s website design process: Your new website. With all the things. You’ve got big ambitions for your site. But do you have a plan? Don’t worry — we do. Here....

Read more
The LimeTech approach

The LimeTech approach

The LimeTech approach The LimeTech approach involves business savvy, big-picture thinking, and total transparency. We understand the challenges of running a business in a fast-changing world. Find out how LimeTech....

Read more
LimeTech favorites

LimeTech favorites

LimeTech’s favorite stuff (tools and fun things) Here’s a peek under the hood at LimeTech. Check out some of the tools we love and the places we hang out.  ....

Read more
Fresh Tech: July 2021

Fresh Tech: July 2021

Our monthly series — Fresh Tech — a collection of fun things on the web that sparked our interest with their fresh takes on tech. This month, we continue the....

Read more
The 4 stages of app prototyping

The 4 stages of app prototyping

The 4 stages of app prototyping There are lots of good reasons to start your app project with a prototype. Savvy entrepreneurs choose this method to save money, conduct early....

Read more
5 reasons to start your app project with a prototype

5 reasons to start your app project with a prototype

5 reasons to start your app project with a prototype You’re a savvy entrepreneur, right? So starting your app project with a low-stakes prototype just makes sense. Prototyping is the....

Read more
Creating your app monetization strategy

Creating your app monetization strategy

Creating your app monetization strategy So you’ve got a great idea for an app and you’ve done some planning. Now it’s time to think about revenue. How will you generate....

Read more
What to include in your mobile app marketing plan

What to include in your mobile app marketing plan

What to include in your mobile app marketing plan (and how to not get overwhelmed by the process) So, you’ve ventured into the process of building a new mobile app.....

Read more
Choosing an app development team for your project?

Choosing an app development team for your project?

Choosing an app development team? Make it easier with these 7 things So you’ve got an idea for a mobile app but lack the technical chops needed to build the....

Read more
Fresh Tech: June 2021

Fresh Tech: June 2021

Our monthly series — Fresh Tech — a collection of fun things on the web that sparked our interest with their fresh takes on tech. This month, we enjoy the....

Read more
iOS or Android for your new mobile app?

iOS or Android for your new mobile app?

iOS or Android for your new mobile app? These 5 questions will help you decide In this multi-part series we talk about how to explore, vet, and develop your great....

Read more
Validating and mapping your app idea

Validating and mapping your app idea

Validating and mapping your app idea Got a great idea for a mobile app? Before you start building and coding, you’ll want to validate your idea and make sure it’s....

Read more
How to save money on mobile app development

How to save money on mobile app development

How to save money on mobile app development If you’ve been thinking of hiring a company to build a mobile application, you may be concerned about the potential for high....

Read more
Website hosting and security in the age of COVID-19

Website hosting and security in the age of COVID-19

More than ever, your website is one of your company’s most valuable assets. As business moves increasingly online, you should be taking active measures to protect the integrity of your....

Read more
Cloud Backup

Cloud Backup

Your data. Safer and more accessible with cloud backup. Protect yourself from equipment failures, disasters, and ransomware attacks when your data is backed up regularly to the cloud. Cloud backup:....

Read more
Remote Support Services

Remote Support Services

Remote support that’s right for your business. Online technical support that works on your schedule, not the other way around. Remote support services for Mac-based businesses. Struggling with chronic IT....

Read more
VoIP Phone Systems

VoIP Phone Systems

Say goodbye to your old phone system. A VoIP phone system is flexible, affordable, and has more features than your traditional business phone setup. More and more companies are converting....

Read more
Cloud File Sharing

Cloud File Sharing

Share and collaborate on files anytime, anywhere. Teams get more done with a cloud file sharing solution. Cloud file sharing brings new levels of flexibility and control to the management....

Read more
Mega-list of Bay Area startup resources

Mega-list of Bay Area startup resources

Mega-list of Bay Area startup resources UPDATED IN 2022! Whether you’re a newbie entrepreneur or a seasoned veteran of the startup scene, here are 40+ Bay Area startup resources to....

Read more
Who should hire an IT consulting firm?

Who should hire an IT consulting firm?

For today’s blog, we wanted to take a moment to discuss the topic of who should hire an IT consulting firm. Working with an outside IT provider is not a....

Read more
Five Fast Shortcuts for Mac Users

Five Fast Shortcuts for Mac Users

Most great magic tricks rely on sleight-of-hand techniques. Wow your friends with a different kind of magic using these five fast shortcuts for Mac Users. Quick Calculations Tired of searching....

Read more
Protect Yourself From Heartbleed

Protect Yourself From Heartbleed

Protect Yourself From Heartbleed You’ve probably seen some of the security alerts regarding the Heartbleed Bug. This security vulnerability involves the widely used encryption software known as OpenSSL. OpenSSL is....

Read more
Tech That Subtracts

Tech That Subtracts

We aren’t unique in the San Francisco area in that we often struggle with the fact that our lives have become increasingly complex, with constant demands on our attention and....

Read more
What Do We Love?

What Do We Love?

Giving Thanks for The Good Things As 2013 quickly draws to a close, it’s a great moment for us to take stock of all we have to be grateful for.....

Read more
Watch Out for SEO Scams

Watch Out for SEO Scams

Watch out for SEO scams If you run a small business like we do, you probably receive countless emails pushing Search Engine Optimization (SEO) services. Many will make rash promises....

Read more
Great Startup Checklists

Great Startup Checklists

A Bag O’ Great Startup Checklists Time to get your startup on! Here’s a curated group of checklists for startup founders. You can never be too rich or too thin....

Read more
Thoughts on Persistence

Thoughts on Persistence

We’ve all been inspired this week by the story of Diana Nyad’s successful swim from Cuba to Florida. Not only was this an extraordinary achievement in terms of distance covered—110....

Read more
Your Privacy on the Web

Your Privacy on the Web

Somebody’s Watching You With widespread media attention on topic of domestic spying by the NSA, fear and paranoia are plaguing the interwebs. Beyond the conspiracy theorists, many regular folks are....

Read more
Founder Friday at Google SF

Founder Friday at Google SF

I recently witnessed some of the energy and vitality that distinguishes the local tech scene when I attended a Women 2.0 Founder Friday event at Google’s offices in San Francisco.....

Read more
DIY Laptop Repair Resources

DIY Laptop Repair Resources

Ready to Try Your Hand at DIY Laptop Repair? When DIY laptop repair is your only option, try doing a little research before you take things into your own hands.....

Read more
LimeTech Yelp Reviews

LimeTech Yelp Reviews

Our Positive Yelp Reviews Were Filtered We recently revisited our business page on the website Yelp.com and were surprised to see that our positive reviews were “filtered.” In other words,....

Read more
What to Do If You Spill Water on Your Laptop

What to Do If You Spill Water on Your Laptop

What to Do If You Spill Water on Your Laptop If you are like us, you never thought seriously about what to do when you spill water on your laptop…until....

Read more

The Agile Family

Today we discuss the concept of the agile family, and whether the idea works or is just more agile silliness. Let's get into it...

Read more

IT for Startups

What Are The Unique IT Needs Of Startup Companies?   We’ve had great working relationships with a number of startup companies. We’re often asked by prospective clients what’s unique about....

Read more

How To Open Up Your Laptop

Ever wondered how to open up your laptop? Not everyone is brave enough for the task. In fact, some would say don’t even try this at home. However, here’s a....

Read more

Opportunity Knocks with National Small Business Week

National Small Business Week is coming up fast, on May 20-26, 2012. A number of organizations and businesses are putting together events geared toward recognizing and enhancing the success of....

Read more

A Small Business WordPress Website For You

You Need a WordPress Website, But Who’s Got the Time? Imagine you run a busy local coffee shop and you’re at the store, setting up shop at 5am every morning.....

Read more

More April Startup Events

Got a little extra time this month? Here are a few of the larger startup events coming up later this month in the San Francisco Bay Area. April Startup Events....

Read more

Protect Yourself From the Mac Flashback Trojan

For all those who prefer Mac computers solely because they don’t get viruses, the jig may be up. A piece of malware called the Flashback trojan has reportedly now infected....

Read more

Tech Overload? Join the National Day of Unplugging

With the mass proliferation of smartphones, many of us struggle with the obsessive urge to constantly check email and update our social media profiles. The endless opportunity for distraction may....

Read more

Donate Your Used Computer Locally

Where to donate used computers and electronics in the Bay Area Seeing as we’re in the Bay Area, you’ve got no excuse not to dispose of your electronics the right....

Read more

The East Bay Startup Scene Heats Up

We’re probably not the only entrepreneurs who have wondered why the East Bay isn’t more of a hub for innovation–especially considering the proximity to UC Berkeley and the comparatively affordable....

Read more

What Do We Actually Do?

Technology Support for Bay Area Businesses IT support becomes important for any business, even the techie ones, when the business outgrows the capacity of the savviest staff to troubleshoot problems....

Read more

SF Startup Social

If you’re thinking of launching a Bay Area startup, then you’re missing out if you’re not already immersed in the vibrant scene of mixers and pitch events in San Francisco’s....

Read more

For Startups on the Move

We recently had an engaging conversation with David Bergeron of T3 Advisors. They are doing some really innovative work in the real estate sector, with a special focus on helping....

Read more

Girl Geeks Unite at Perforce

You missed out big-time if you weren’t able to get onto the attendee list for yesterday’s Girl Geek Dinner, sponsored by one of our local Alameda neighbors, Perforce.com. Perforce is....

Read more

On Protect IP / SOPA and Internet Freedom

By now, you should have heard of the controversy around the Stop Online Piracy Act (SOPA) and the Protect IP Act. Not only do both Acts have the potential to limit internet freedom, but they could have crippling effects on the startup sector.

Read more

Local Learning Opportunities

Upcoming Classes and Workshops for Small Biz Entrepreneurs Not getting out enough these days? Tired of stewing in your own juices? There’s no excuse with so many great local workshops,....

Read more

Jazz Hands, P2P and Direct Democracy

Occupy Wall Street Goes Tech Much of the discussion around Occupy Wall Street has weighed in heavily on the nature, character and origin of the protestors and whether they’ll ever....

Read more

Is Cloud Computing the Right Choice?

To Cloud or Not to Cloud… Still trying to get your head around cloud computing? Doubtful about whether your business is a good candidate for the cloud? All this month,....

Read more

Expect Great Things From Your Prospective IT Provider

The hunt for a great IT team can be a challenging process. Here’s a list of the five most important traits you should look for in a prospective IT provider…....

Read more

5 Ways to Save for Your Business

Unbeatable Savings for Your Biz Whether you’re saving for a rainy day or just saving, sometimes it’s a tough job to find great deals for your business. However, in the....

Read more

Report Back from WordCamp SF 2011

I’m finally just now getting a chance to report back from this week’s WordPress WordCamp conference in San Francisco. I attended the final day of the three-day event, which included....

Read more

Learn About WordPress CMS at WordCamp

  Calling all fans of the WordPress content management system: if the economy doesn’t implode and we’re all still around after August 2nd, you should check out the upcoming WordPress....

Read more

11 Questions to Ask Before Choosing a SaaS Vendor

  Whether you’re searching for an online CRM system, a web-based registration program, or an Electronic Medical Records (EMR) service, you should take the research process seriously. After all, information....

Read more

Welcome to Suite #320

Well, it’s official. After searching far and wide, we discovered the perfect office suite…across the hall from our old space. Three times the size, with more light and walls in....

Read more

What Your Current IT Provider Won’t Tell You

  At LimeTech we like to think we’re ahead of the curve in IT architecture and planning. No one wants to live in the past, after all. But, old technology....

Read more

Life Gets Easier with Online Storage

Which Box is Your Box? Many small businesses and freelance workers struggle when it comes to sharing files and collaborating on projects from different locations or devices. There’s nothing more....

Read more

How to Quickly Create a New AppleScript

As computing productivity geeks, we’re always looking for new ways to automate tasks and run small programs to make our computers work more efficiently. That leads to a lot of....

Read more

Negative Carbon Footprint Cement

As businesses expand, they require more office spaces and server warehouses, and an increasingly large carbon footprint. The idea of taking infrastructure off the grid has been rather old news.....

Read more

Blog Launch Today

Welcome to the new blog for LimeTech. We’ll be using this platform to keep you updated about the IT work we’re doing with all kinds of cool businesses in the....

Read more

Contact us

Type of project
*Don’t worry – we won’t share your email.
*Don’t worry – we won’t share your email.