App Development

5 reasons to start your app project with a prototype [updated]

5 reasons to start your app project with a prototype [updated]

Prototyping is the best way to explore and test your app concept without wasting resources. Here are 5 reasons to start your app project with a prototype.

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What to include in your mobile app marketing plan [updated]

What to include in your mobile app marketing plan [updated]

The sooner you activate your marketing machine, the better your chances are of getting traction when you launch your product. Let’s talk about how to plan and develop your mobile app marketing plan so you can target your efforts without getting overwhelmed.

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Creating your app monetization strategy [updated]

Creating your app monetization strategy [updated]

Creating your app monetization strategy So you’ve got a great idea for an app and you’ve done some planning. Now it’s time to think about revenue. How will you generate....

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Voice and tone in action: some real-world examples

Voice and tone in action: some real-world examples

This week we’re going to look at some voice and tone examples from well-known brands. We’ll examine how their tone shifts based on context and audience, and we’ll check out a few examples of voice guides.

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Choosing an app development team for your project? [updated]

Choosing an app development team for your project? [updated]

So you've got a great idea for an app. Choosing an app development team is your next challenge. Use these tips to find the right team for you.

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Native vs. cross-platform mobile app. Pros and cons. [updated]

Native vs. cross-platform mobile app. Pros and cons. [updated]

What's the right development approach for your new app? We compare native vs. cross-platform mobile app development strategies.

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Planning your dream app? Let’s talk mobile app terms. [updated]

Planning your dream app? Let’s talk mobile app terms. [updated]

Planning your dream app? Let’s talk mobile app terminology. In this multi-part series, we talk about how to explore, vet, and develop your great idea for an app. We move....

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How to write a great mobile app project brief [updated]

How to write a great mobile app project brief [updated]

Follow these easy guidelines on how to write a great mobile app project brief. Include these 13 things for the win...

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5 ways to gain trust with your e-commerce store

5 ways to gain trust with your e-commerce store

Customers who visit your new e-commerce store aren't confident yet. Gain trust with your e-commerce store using these five methods.

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What to do if you have an app idea: getting started [updated]

What to do if you have an app idea: getting started [updated]

Wondering what to do if you have an app idea? With some strategy and smart planning, your idea could take you far. Here's how to get started.

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