LimeTech content creation: how we work

Creativity + organization = impact

Here at LimeTech, we’ve developed a clear and easy process for ensuring our clients get consistent, high-quality work. We’re firm believers that creativity plus organization equals content with impact. In today’s article, we describe the process for LimeTech content creation, and what you can expect at each step along the way.

Your options

We work in two common formats – on a per-project basis or under an ongoing retainer agreement. Having two options gives you the flexibility to choose the format that works best for your needs. Let’s start with project-related work.

Per-project work

When we work on a per-project basis, we focus on one aspect of your copy needs, such as “X” pages of website content or UX writing for “X” number of screens for your new mobile app. These projects have a clear deadline and typically involve a three-step process of research, writing/revision, and delivery.

two people with papers on desk

Project kickoff

At the outset of any project we meet with you for up to 30 minutes to discuss your requirements. After carefully scoping the work, we provide a detailed proposal and contract outlining our mutual terms. This puts everyone on the same page and gives us a clear understanding of the success factors.

Your project lifecycle

Upon your sign-off on our proposal and contract, we get straight to work! We begin with a short research and review process. It’s important for us to really get to know your brand so we can convey the style and personality of your business.

Finding the voice of your brand

Is your brand serious and formal? Or are you casual and witty? The tone of your brand will determine much about the content we write. We’ll request access to any established guidelines such as your brand book, style guide, or voice and tone guide. If you don’t have those on hand, we’ll ask you guiding questions to help reveal the direction we should take.

User personas are useful, if you have them. We’ll also take a look at any content that you feel represents your brand (or where your brand is headed). At this stage, anything is helpful – from a current website to a scribbled brainstorm. You might even refer us to brands or websites you admire.

notebook, pen and laptop on desk with coffee

The writing process gets underway

After we do a bit of research, the magic begins! We roll up our sleeves and commence writing. In the case of digital copywriting, our work is done in collaboration. After a brainstorm session or two, one LimeTech writer takes the lead and creates a working draft. That draft will be run through an internal critique process where one or more members of the team weigh in and provide feedback.

We believe strongly that every copywriting document benefits from review by at least two pairs of eyes. This helps us approach each challenge from multiple perspectives, making our output (and your content) more effective along the way.

For user experience writing (ie. UX writing), it’s more common for us to function as a surrogate member of your product team. In that case, our UX writer may collaborate remotely by contributing to your documents or files, or generate copies and make the relevant inputs, comments, or edits as needed.

Check-ins and revisions

Once we commence writing, we check in regularly to provide status updates and ask relevant questions. Regular communication and access to key stakeholders are key to success. 

With a working draft in place, we invite you to check out the document and give us feedback. For per-project assignments, we also offer up to two revision cycles, should you need adjustments. Once everything is perfect, we’re ready to hand you the goods!

Handover and sign-off

Our project completes with a handover of your deliverables and a quick wrap-up meeting. This meeting is very important, as it brings our work to a conclusion and provides you a chance to give us a mini performance review. We always look forward to this final step, as it helps us assess the project and identify ways to continuously improve.

two women sitting at a table

Retainer agreement

As an alternative to doing per-project work, we can also work for you under an ongoing retainer agreement. A retainer guarantees you a set number of hours (or quantity of work) for a flat monthly fee. 

Clients who opt with a retainer agreement get priority access to our services. Retainer agreements are also a great way to bypass the time-consuming process of estimates, invoicing, and payment reminders.

Our tools

So, what are our tools of the trade? We work with the tools common to the worlds of digital copywriting, UX writing, and UX design. These include Google Suite, Figma, Adobe XD, Strings, Miro, and Basalmiq. If you have an in-house system for managing copy decks, we can likely work with that. We’ve even been known to use a good-old pen and paper for sketching page layouts and simple user flows.

Special agreements

Sometimes our work requires us to get access to our clients’ important intellectual property. In those cases, we’re happy to sign a non-disclosure agreement. This is common practice in the startup world.

Hopefully this article gives you a good sense of what it’s like to work with our team. We run a tight ship, we love working with words, and we’re looking forward to helping you take your brand to the next level.If you’re curious to learn more, let’s schedule a meeting and have a quick chat about your project!

LimeTech is a creative tech company with a focus on app development. We help brands grow their impact by building digital products that please customers and solve business challenges. Our work includes strategy, design, content, and tech planning. Check out our portfolio or reach out to start a conversation about your project.

content    content writing    digital content    services    UX writing    websites    

5 easy steps to get ready for your web design project [updated]

5 easy steps to get ready for your web design project [updated]

Get ready for your web design project by taking these 5 easy steps. You'll be more organized and better prepared for success.

Read more
Introducing UI/UX design services

Introducing UI/UX design services

Let's talk about how LimeTech UI/UX design services can help you build a more user-friendly product or website. Our design process is key.

Read more
Visual hierarchy in content design

Visual hierarchy in content design

Visual hierarchy is a big part of visual design. Here we discuss the concept and give visual hierarchy examples to help you succeed.

Read more
Pleasing products start with great UI/UX

Pleasing products start with great UI/UX

New in 2022, LimeTech is now offering UI/UX design services. Let's talk about what makes great UI/UX, and why you need it. Read on to learn more....

Read more
Introducing content creation services

Introducing content creation services

Content helps you gain trust, educate customers, cultivate leads, and spread brand awareness. LimeTech now offers content creation services for businesses everywhere.

Read more
Discord server setups now available

Discord server setups now available

New in 2022, we're now offering Discord server setups for entrepreneurs and companies of all sizes. Great for team communications and community building.

Read more
LimeTech site reveal

LimeTech site reveal

We’re proud to unveil our website redesign. This is a massive new look for our brand, and the start of an exciting new chapter for LimeTech. 

Read more
The way forward

The way forward

The past several months have seen us through a period of deep reflection and a re-envisioning of the meaning and direction for our business.

Read more
The new LimeTech logo, unveiled

The new LimeTech logo, unveiled

With the launch of the new year, we’re excited to unveil our new logo, a total makeover which has been in the works for some time. Sharing this design is an important milestone, as it marks a new, fresh approach to our work.

Read more
FRESH TECH: December 2021

FRESH TECH: December 2021

Our monthly series — Fresh Tech — a collection of fun things on the web that sparked our interest with their fresh takes on tech.  Monthly theme: Fresh design and tips....

Read more
Sneak peek: a mobile app for customized denim

Sneak peek: a mobile app for customized denim

This week we're offering an inside glimpse of one of our design projects. Here you can see the user interface for an e-commerce mobile app we're developing for the SHAABI Denim brand.

Read more
Looking ahead in turbulent times

Looking ahead in turbulent times

COVID-19 has brought doubt, change, and instability the world over. The virus has wreaked havoc on our health and wellness—the very foundation from which personal development and prosperity are built.

Read more
Happy Thanksgiving — 2021

Happy Thanksgiving — 2021

Happy Thanksgiving from us to all our friends and cohorts. Celebrate the season and have a relaxing day in the company of your favorite people.

Read more
FRESH TECH: November 2021

FRESH TECH: November 2021

Our monthly series — Fresh Tech — a collection of fun things on the web that sparked our interest with their fresh takes on tech.  Monthly theme: diversity & creativity.....

Read more
Report back from Adobe MAX — 2021

Report back from Adobe MAX — 2021

Our team shares highlights from last week’s virtual conference, October 26-28, 2021 Inspiration Who was an inspiring speaker? Best quotes? From Addie: “Creativity is a fundamental force.” Laura Jordan Bambach....

Read more
Fresh Tech: September 2021

Fresh Tech: September 2021

Our monthly series — Fresh Tech — a collection of fun things on the web that sparked our interest with their fresh takes on tech. This month, we shine some....

Read more
Fresh Tech: August 2021

Fresh Tech: August 2021

Our monthly series — Fresh Tech — a collection of fun things on the web that sparked our interest with their fresh takes on tech. This month, we are gearing....

Read more
LimeTech’s website design process

LimeTech’s website design process

LimeTech’s website design process: Your new website. With all the things. You’ve got big ambitions for your site. But do you have a plan? Don’t worry — we do. Here....

Read more
The LimeTech approach

The LimeTech approach

The LimeTech approach The LimeTech approach involves business savvy, big-picture thinking, and total transparency. We understand the challenges of running a business in a fast-changing world. Find out how LimeTech....

Read more
LimeTech favorites

LimeTech favorites

LimeTech’s favorite stuff (tools and fun things) Here’s a peek under the hood at LimeTech. Check out some of the tools we love and the places we hang out.  ....

Read more
Fresh Tech: July 2021

Fresh Tech: July 2021

Our monthly series — Fresh Tech — a collection of fun things on the web that sparked our interest with their fresh takes on tech. This month, we continue the....

Read more
Fresh Tech: June 2021

Fresh Tech: June 2021

Our monthly series — Fresh Tech — a collection of fun things on the web that sparked our interest with their fresh takes on tech. This month, we enjoy the....

Read more
Native vs. cross-platform mobile app. Pros and cons.

Native vs. cross-platform mobile app. Pros and cons.

What’s the right development approach for your new mobile app?  Should you build a native app for iOS or Android? Or take a cross-platform approach and build for both? Your....

Read more
Website hosting and security in the age of COVID-19

Website hosting and security in the age of COVID-19

More than ever, your website is one of your company’s most valuable assets. As business moves increasingly online, you should be taking active measures to protect the integrity of your....

Read more
Cloud Backup

Cloud Backup

Your data. Safer and more accessible with cloud backup. Protect yourself from equipment failures, disasters, and ransomware attacks when your data is backed up regularly to the cloud. Cloud backup:....

Read more
Remote Support Services

Remote Support Services

Remote support that’s right for your business. Online technical support that works on your schedule, not the other way around. Remote support services for Mac-based businesses. Struggling with chronic IT....

Read more
VoIP Phone Systems

VoIP Phone Systems

Say goodbye to your old phone system. A VoIP phone system is flexible, affordable, and has more features than your traditional business phone setup. More and more companies are converting....

Read more
Cloud File Sharing

Cloud File Sharing

Share and collaborate on files anytime, anywhere. Teams get more done with a cloud file sharing solution. Cloud file sharing brings new levels of flexibility and control to the management....

Read more
Mega-list of Bay Area startup resources

Mega-list of Bay Area startup resources

Mega-list of Bay Area startup resources UPDATED IN 2022! Whether you’re a newbie entrepreneur or a seasoned veteran of the startup scene, here are 40+ Bay Area startup resources to....

Read more
Who should hire an IT consulting firm?

Who should hire an IT consulting firm?

For today’s blog, we wanted to take a moment to discuss the topic of who should hire an IT consulting firm. Working with an outside IT provider is not a....

Read more
Protect Yourself From Heartbleed

Protect Yourself From Heartbleed

Protect Yourself From Heartbleed You’ve probably seen some of the security alerts regarding the Heartbleed Bug. This security vulnerability involves the widely used encryption software known as OpenSSL. OpenSSL is....

Read more
Tech That Subtracts

Tech That Subtracts

We aren’t unique in the San Francisco area in that we often struggle with the fact that our lives have become increasingly complex, with constant demands on our attention and....

Read more
What Do We Love?

What Do We Love?

Giving Thanks for The Good Things As 2013 quickly draws to a close, it’s a great moment for us to take stock of all we have to be grateful for.....

Read more
Watch Out for SEO Scams

Watch Out for SEO Scams

Watch out for SEO scams If you run a small business like we do, you probably receive countless emails pushing Search Engine Optimization (SEO) services. Many will make rash promises....

Read more
Thoughts on Persistence

Thoughts on Persistence

We’ve all been inspired this week by the story of Diana Nyad’s successful swim from Cuba to Florida. Not only was this an extraordinary achievement in terms of distance covered—110....

Read more
Your Privacy on the Web

Your Privacy on the Web

Somebody’s Watching You With widespread media attention on topic of domestic spying by the NSA, fear and paranoia are plaguing the interwebs. Beyond the conspiracy theorists, many regular folks are....

Read more
Founder Friday at Google SF

Founder Friday at Google SF

I recently witnessed some of the energy and vitality that distinguishes the local tech scene when I attended a Women 2.0 Founder Friday event at Google’s offices in San Francisco.....

Read more
DIY Laptop Repair Resources

DIY Laptop Repair Resources

Ready to Try Your Hand at DIY Laptop Repair? When DIY laptop repair is your only option, try doing a little research before you take things into your own hands.....

Read more
LimeTech Yelp Reviews

LimeTech Yelp Reviews

Our Positive Yelp Reviews Were Filtered We recently revisited our business page on the website Yelp.com and were surprised to see that our positive reviews were “filtered.” In other words,....

Read more
What to Do If You Spill Water on Your Laptop

What to Do If You Spill Water on Your Laptop

What to Do If You Spill Water on Your Laptop If you are like us, you never thought seriously about what to do when you spill water on your laptop…until....

Read more

The Agile Family

Today we discuss the concept of the agile family, and whether the idea works or is just more agile silliness. Let's get into it...

Read more

IT for Startups

What Are The Unique IT Needs Of Startup Companies?   We’ve had great working relationships with a number of startup companies. We’re often asked by prospective clients what’s unique about....

Read more

How To Open Up Your Laptop

Ever wondered how to open up your laptop? Not everyone is brave enough for the task. In fact, some would say don’t even try this at home. However, here’s a....

Read more

A Small Business WordPress Website For You

You Need a WordPress Website, But Who’s Got the Time? Imagine you run a busy local coffee shop and you’re at the store, setting up shop at 5am every morning.....

Read more

More April Startup Events

Got a little extra time this month? Here are a few of the larger startup events coming up later this month in the San Francisco Bay Area. April Startup Events....

Read more

Protect Yourself From the Mac Flashback Trojan

For all those who prefer Mac computers solely because they don’t get viruses, the jig may be up. A piece of malware called the Flashback trojan has reportedly now infected....

Read more

Tech Overload? Join the National Day of Unplugging

With the mass proliferation of smartphones, many of us struggle with the obsessive urge to constantly check email and update our social media profiles. The endless opportunity for distraction may....

Read more

Donate Your Used Computer Locally

Where to donate used computers and electronics in the Bay Area Seeing as we’re in the Bay Area, you’ve got no excuse not to dispose of your electronics the right....

Read more

What Do We Actually Do?

Technology Support for Bay Area Businesses IT support becomes important for any business, even the techie ones, when the business outgrows the capacity of the savviest staff to troubleshoot problems....

Read more

SF Startup Social

If you’re thinking of launching a Bay Area startup, then you’re missing out if you’re not already immersed in the vibrant scene of mixers and pitch events in San Francisco’s....

Read more

Girl Geeks Unite at Perforce

You missed out big-time if you weren’t able to get onto the attendee list for yesterday’s Girl Geek Dinner, sponsored by one of our local Alameda neighbors, Perforce.com. Perforce is....

Read more

On Protect IP / SOPA and Internet Freedom

By now, you should have heard of the controversy around the Stop Online Piracy Act (SOPA) and the Protect IP Act. Not only do both Acts have the potential to limit internet freedom, but they could have crippling effects on the startup sector.

Read more

Jazz Hands, P2P and Direct Democracy

Occupy Wall Street Goes Tech Much of the discussion around Occupy Wall Street has weighed in heavily on the nature, character and origin of the protestors and whether they’ll ever....

Read more

Is Cloud Computing the Right Choice?

To Cloud or Not to Cloud… Still trying to get your head around cloud computing? Doubtful about whether your business is a good candidate for the cloud? All this month,....

Read more

Expect Great Things From Your Prospective IT Provider

The hunt for a great IT team can be a challenging process. Here’s a list of the five most important traits you should look for in a prospective IT provider…....

Read more

5 Ways to Save for Your Business

Unbeatable Savings for Your Biz Whether you’re saving for a rainy day or just saving, sometimes it’s a tough job to find great deals for your business. However, in the....

Read more

Report Back from WordCamp SF 2011

I’m finally just now getting a chance to report back from this week’s WordPress WordCamp conference in San Francisco. I attended the final day of the three-day event, which included....

Read more

Learn About WordPress CMS at WordCamp

  Calling all fans of the WordPress content management system: if the economy doesn’t implode and we’re all still around after August 2nd, you should check out the upcoming WordPress....

Read more

11 Questions to Ask Before Choosing a SaaS Vendor

  Whether you’re searching for an online CRM system, a web-based registration program, or an Electronic Medical Records (EMR) service, you should take the research process seriously. After all, information....

Read more

Welcome to Suite #320

Well, it’s official. After searching far and wide, we discovered the perfect office suite…across the hall from our old space. Three times the size, with more light and walls in....

Read more

What Your Current IT Provider Won’t Tell You

  At LimeTech we like to think we’re ahead of the curve in IT architecture and planning. No one wants to live in the past, after all. But, old technology....

Read more

How to Quickly Create a New AppleScript

As computing productivity geeks, we’re always looking for new ways to automate tasks and run small programs to make our computers work more efficiently. That leads to a lot of....

Read more

Negative Carbon Footprint Cement

As businesses expand, they require more office spaces and server warehouses, and an increasingly large carbon footprint. The idea of taking infrastructure off the grid has been rather old news.....

Read more

Blog Launch Today

Welcome to the new blog for LimeTech. We’ll be using this platform to keep you updated about the IT work we’re doing with all kinds of cool businesses in the....

Read more

Contact us

Type of project
*Don’t worry – we won’t share your email.
*Don’t worry – we won’t share your email.