Addie Kugler-Lunt

Addie is a regular contributor to The Slice. Her work includes the monthly Fresh Tech series, copyediting, article research, image sourcing, and infographics design.

Nice to meet you, color! Color terminology explained. [updated]

Nice to meet you, color! Color terminology explained. [updated]

Building on our article “Hello, Color!”, we cover some common color terminology. This helps you have conversations with designers when you’re creating the look and feel of your app. Here we go with “color terminology explained”!

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Hello, color! How to choose colors for your app. [updated]

Hello, color! How to choose colors for your app. [updated]

So, you’re building an app and starting to think about your product’s look and feel. You need to create a style and set a mood, and for this, color is your most powerful tool. Say, “Hello, color!” Here’s how to choose the right colors for your app...

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Visual storytelling in action

Visual storytelling in action

Today's article, a guest post by Addie Kugler-Lunt of Two for Tea Studio, expands on the topic of visual storytelling. We cover focal point, color dynamics, and more. Let's explore!

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Elements of visual storytelling

Elements of visual storytelling

In the digital era, anyone involved in creating combinations of written and visual content is participating in visual storytelling, whether they realize it or not. Today's article, a guest post by Addie Kugler-Lunt of Two for Tea Studio, covers the elements of visual storytelling.

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Report back from Figma’s Config 2022 conference

Report back from Figma’s Config 2022 conference

Addie summarizes two sessions from Figma's Config 2022 conference. 1. UX Writers Need Design Systems, Too! Our journey in building a copy system in Figma from Pinda Phisitbutra, UX writer at SCBTechX. 2. What makes collaboration click? from Cristen Torrey, Research at Figma.

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5 easy steps to get ready for your web design project [updated]

5 easy steps to get ready for your web design project [updated]

Get ready for your web design project by taking these 5 easy steps. You'll be more organized and better prepared for success.

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Visual hierarchy in content design

Visual hierarchy in content design

Visual hierarchy is a big part of visual design. Here we discuss the concept and give visual hierarchy examples to help you succeed.

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FRESH TECH: February 2022

FRESH TECH: February 2022

Welcome to our monthly series — Fresh Tech — a collection of fun things on the web that sparked our interest with their fresh takes on tech. Monthly theme: Fresh design and tips to thrive in the New Year!

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FRESH TECH: December 2021

FRESH TECH: December 2021

Our monthly series — Fresh Tech — a collection of fun things on the web that sparked our interest with their fresh takes on tech.  Monthly theme: Fresh design and tips....

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Happy Thanksgiving — 2021

Happy Thanksgiving — 2021

Happy Thanksgiving from us to all our friends and cohorts. Celebrate the season and have a relaxing day in the company of your favorite people.

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YaMabrook launch announcement

YaMabrook launch announcement

Today we announce the official launch of the YaMabrook mobile app, and share some of the work we did in the early stages of the product development process.

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Everything is agile [updated]

Everything is agile [updated]

Back in the 90s, software development was a laborious, time-consuming process, and products could easily take three or more years to build. This time-lag meant that the entire landscape could shift before a product reached the market. 

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Hello, color! How to choose colors for your app. [updated]

Hello, color! How to choose colors for your app. [updated]

So, you’re building an app and starting to think about your product’s look and feel. You need to create a style and set a mood, and for this, color is your most powerful tool. Say, “Hello, color!” Here’s how to choose the right colors for your app...

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The 5 stages of design thinking [updated]

The 5 stages of design thinking [updated]

Design thinking offers you a framework for solving creative challenges. As a method informed by human-centered design, it centers real people at the heart of the creative design process. 

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A glossary of agile terminology — A to Z [updated]

A glossary of agile terminology — A to Z [updated]

Agile software development is a method used by the vast majority of software development teams. In this article, we’ve collected a glossary of agile software development terminology, from A to Z. We cover as many common agile terms as possible, to help you get your head around agile.

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How to make a mobile app that stands out from the crowd

How to make a mobile app that stands out from the crowd

The mobile app landscape is crowded. In fact, a thousand apps are launched each day in Apple’s app store, and much more in the Google Play store. But you’ve got a great idea and you’re determined to push forward. Let's talk about how to build an app that stands out from the crowd.

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What is agile mobile app development? [updated]

What is agile mobile app development? [updated]

What is agile mobile app development? Taking an agile approach to building your mobile app enables you to build the app your users are looking for, on a fast timeline. This helps ensure your product leaves the gate in time, well before the race is called.

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Coming soon: the YaMabrook mobile app

Coming soon: the YaMabrook mobile app

YaMabrook is an app for wish lists and social gifting. It’s designed for people celebrating a special occasion, and provides a way for them to find, share, and chat about gift ideas with their friends and families.

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The 4 stages of app prototyping [updated]

The 4 stages of app prototyping [updated]

Building a mobile app can be a challenge, but starting with a prototype makes the process easier. Let's talk about the 4 stages of app prototyping.

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5 reasons to start your app project with a prototype [updated]

5 reasons to start your app project with a prototype [updated]

Prototyping is the best way to explore and test your app concept without wasting resources. Here are 5 reasons to start your app project with a prototype.

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What to include in your mobile app marketing plan [updated]

What to include in your mobile app marketing plan [updated]

The sooner you activate your marketing machine, the better your chances are of getting traction when you launch your product. Let’s talk about how to plan and develop your mobile app marketing plan so you can target your efforts without getting overwhelmed.

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How to win customers with a conversational writing style

How to win customers with a conversational writing style

This week we continue our series about voice and tone. We take a moment to talk about conversational writing style, and how it can help win the hearts and minds of customers.

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Creating your app monetization strategy [updated]

Creating your app monetization strategy [updated]

Creating your app monetization strategy So you’ve got a great idea for an app and you’ve done some planning. Now it’s time to think about revenue. How will you generate....

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Voice and tone in action — some real-world examples

Voice and tone in action — some real-world examples

This week we’re going to look at some voice and tone examples from well-known brands. We’ll examine how their tone shifts based on context and audience, and we’ll check out a few examples of voice guides.

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Choosing an app development team for your project? [updated]

Choosing an app development team for your project? [updated]

So you've got a great idea for an app. Choosing an app development team is your next challenge. Use these tips to find the right team for you.

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Take your brand to the next level with a voice and tone guide

Take your brand to the next level with a voice and tone guide

One of the most powerful ways your brand can stand out from the crowd is by developing a strong brand voice. In today’s article, we cover the ways a distinctive, reliable brand voice can help your brand build trust and connection. We also show you how to get your writing team on the same page using a voice and tone guide.

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Native vs. cross-platform mobile app. Pros and cons. [updated]

Native vs. cross-platform mobile app. Pros and cons. [updated]

What's the right development approach for your new app? We compare native vs. cross-platform mobile app development strategies.

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Planning your dream app? Let’s talk mobile app terms. [updated]

Planning your dream app? Let’s talk mobile app terms. [updated]

Planning your dream app? Let’s talk mobile app terminology. In this multi-part series, we talk about how to explore, vet, and develop your great idea for an app. We move....

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Report back from Figma’s Config 2022 conference

Report back from Figma’s Config 2022 conference

Addie summarizes two sessions from Figma's Config 2022 conference. 1. UX Writers Need Design Systems, Too! Our journey in building a copy system in Figma from Pinda Phisitbutra, UX writer at SCBTechX. 2. What makes collaboration click? from Cristen Torrey, Research at Figma.

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How to write a great mobile app project brief [updated]

How to write a great mobile app project brief [updated]

Follow these easy guidelines on how to write a great mobile app project brief. Include these 13 things for the win...

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5 easy steps to get ready for your web design project [updated]

5 easy steps to get ready for your web design project [updated]

Get ready for your web design project by taking these 5 easy steps. You'll be more organized and better prepared for success.

Read more
5 ways to gain trust with your e-commerce store

5 ways to gain trust with your e-commerce store

Customers who visit your new e-commerce store aren't confident yet. Gain trust with your e-commerce store using these five methods.

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What to do if you have an app idea: getting started [updated]

What to do if you have an app idea: getting started [updated]

Wondering what to do if you have an app idea? With some strategy and smart planning, your idea could take you far. Here's how to get started.

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Planning a business website? Answer these 5 questions to get some clarity. [updated]

Planning a business website? Answer these 5 questions to get some clarity. [updated]

Are you in the process of planning a business website or new website design project? Congratulations! You’re taking a step toward one of the most important improvements you can do for your business.

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The role of empathy in product design

The role of empathy in product design

To begin and end with our own experiences is to limit our outcomes. Let's talk about the role of empathy in product design, and how it helps us create products with purpose.

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Introducing UI/UX design services

Introducing UI/UX design services

Let's talk about how LimeTech UI/UX design services can help you build a more user-friendly product or website. Our design process is key.

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What is a minimum viable product? [updated]

What is a minimum viable product? [updated]

We explore the questions, "What is a minimum viable product?" and "How does it help you save money and lower your risk profile when building a mobile app?"

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7 types of design constraints in digital product development

7 types of design constraints in digital product development

Today we talk about the 7 types of design constraints involved with a new project. And how those limits create a foundation for creativity + innovation...

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Visual hierarchy in content design

Visual hierarchy in content design

Visual hierarchy is a big part of visual design. Here we discuss the concept and give visual hierarchy examples to help you succeed.

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User problems are business problems

User problems are business problems

Every startup hits some bumps along the road. You know this, of course. Funding problems, new competitive factors, flaws in the current business model…your local bookstore has two shelves on these topics. 

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Pleasing products start with great UI/UX

Pleasing products start with great UI/UX

New in 2022, LimeTech is now offering UI/UX design services. Let's talk about what makes great UI/UX, and why you need it. Read on to learn more....

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Introducing content creation services

Introducing content creation services

Content helps you gain trust, educate customers, cultivate leads, and spread brand awareness. LimeTech now offers content creation services for businesses everywhere.

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FRESH TECH: December 2021

FRESH TECH: December 2021

Our monthly series — Fresh Tech — a collection of fun things on the web that sparked our interest with their fresh takes on tech.  Monthly theme: Fresh design and tips....

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Sneak peek: a mobile app for customized denim

Sneak peek: a mobile app for customized denim

This week we're offering an inside glimpse of one of our design projects. Here you can see the user interface for an e-commerce mobile app we're developing for the SHAABI Denim brand.

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Looking ahead in turbulent times

Looking ahead in turbulent times

COVID-19 has brought doubt, change, and instability the world over. The virus has wreaked havoc on our health and wellness—the very foundation from which personal development and prosperity are built.

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Fresh Tech: October 2021

Fresh Tech: October 2021

Our monthly series — Fresh Tech — a collection of fun things on the web that sparked our interest with their fresh takes on tech.  Monthly theme: reimagine with intention.....

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Fresh Tech: August 2021

Fresh Tech: August 2021

Our monthly series — Fresh Tech — a collection of fun things on the web that sparked our interest with their fresh takes on tech. This month, we are gearing....

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LimeTech’s website design process

LimeTech’s website design process

LimeTech’s website design process: Your new website. With all the things. You’ve got big ambitions for your site. But do you have a plan? Don’t worry — we do. Here....

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The LimeTech approach

The LimeTech approach

The LimeTech approach The LimeTech approach involves business savvy, big-picture thinking, and total transparency. We understand the challenges of running a business in a fast-changing world. Find out how LimeTech....

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iOS or Android for your new mobile app?

iOS or Android for your new mobile app?

iOS or Android for your new mobile app? These 5 questions will help you decide In this multi-part series we talk about how to explore, vet, and develop your great....

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Validating and mapping your app idea

Validating and mapping your app idea

Validating and mapping your app idea Got a great idea for a mobile app? Before you start building and coding, you’ll want to validate your idea and make sure it’s....

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How to save money on mobile app development

How to save money on mobile app development

How to save money on mobile app development If you’ve been thinking of hiring a company to build a mobile application, you may be concerned about the potential for high....

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How to help your web design team succeed at your website build project

How to help your web design team succeed at your website build project

How to help your web design team succeed  You’ve agreed on the price and terms for your web project. Now, your kickoff meeting is approaching. Here are our tips on....

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Website hosting and security in the age of COVID-19

Website hosting and security in the age of COVID-19

More than ever, your website is one of your company’s most valuable assets. As business moves increasingly online, you should be taking active measures to protect the integrity of your....

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Watch Out for SEO Scams

Watch Out for SEO Scams

Watch out for SEO scams If you run a small business like we do, you probably receive countless emails pushing Search Engine Optimization (SEO) services. Many will make rash promises....

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The Agile Family

Today we discuss the concept of the agile family, and whether the idea works or is just more agile silliness. Let's get into it...

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A Small Business WordPress Website For You

You Need a WordPress Website, But Who’s Got the Time? Imagine you run a busy local coffee shop and you’re at the store, setting up shop at 5am every morning.....

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What Do We Actually Do?

Technology Support for Bay Area Businesses IT support becomes important for any business, even the techie ones, when the business outgrows the capacity of the savviest staff to troubleshoot problems....

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Join the Fight Against SOPA/PIPA

Looking for a way to participate in the fight against SOPA/PIPA without actually taking your site down? Local San Francisco startup CloudFlare has created an Anti-Censorship App that will enable....

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