Another new service we’ve made public in 2022 is UI/UX design services. Not everyone has a clear understanding of this work, so we thought we’d take time to explain what it means for us. First, though, let’s talk about why you might need UI/UX design services.
Have you ever struggled to figure out how to make a purchase or a reservation right after you downloaded a new app? That’s likely because of a lack of attention paid to the UI/UX during the app development process. Done well, UI/UX design creates a seamless and intuitive user experience. A successful outcome is a user-friendly product that customers will embrace, utilize, and even promote. This ultimately aligns the product experience with your business goals.
Good UI/UX design involves creating products that match the needs, habits, and preferences of your users (ie. customers). This requires a complete understanding of your ideal customer, which is why most projects begin with in-depth customer research. Getting a good grasp of your user and their preferences helps develop products and experiences that are appropriate, targeted, even delightful.
User experience design (UX design) relates to your users’ interactions and behavior. A user experience designer plans the overall architecture of a product while considering user actions, and feelings, at each stage of the user journey. UX designers are deeply interested in the user story and the goals at each stage of interaction with your product.
LimeTech is a creative tech company with a focus on app development. We help brands grow their impact by building digital products that please customers and solve business challenges. Our work includes strategy, design, content, and tech planning. Check out our portfolio or reach out to start a conversation about your project.