What to do if you have an app idea: getting started

In this 10-part series we’ll be talking about how to explore, vet, and develop your great idea for an app. We’ll move from the exciting early phases of brainstorming and ideation, to validating your idea, writing a mobile app project brief, finding the right partner, crafting a strategy, building and testing your app, and then taking your product to market. …

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How to save money on mobile app development

How to save money on mobile app development If you've been thinking of hiring a company to build a mobile application, you may be concerned about the potential for high costs and drawn-out timelines. These are valid concerns, as the cost and process for developing your mobile app can vary from one place to the next.  Many agencies also set…

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What is a minimum viable product?

What is a minimum viable product, and why do you need it? The 411 on MVPs A minimum viable product (MVP) is a concept popularized by author Eric Ries in his classic book "Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Products." The simple description of an MVP is that it's a basic, working version of…

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